Small fish in a big pond

I found out pop/blues/acoustic artist John Mayer blogs on his Myspace page. I've been thinking about the purpose of blogging a bit lately, and this latest development has me floored. (Is there anything this man can't/doesn't do?)

It's hard enough to read the newspaper these days, even online. The advent of Blogging, as with many things tied to the internet, expanded and exploded the reading choices of your average web surfer. In this age of the 2 second attention span it's almost impossible to catch someone's reading attention unless you've got a flashy animation/cool graphic or some mention of sex somewhere in there. Even that doesn't work so well anymore since any self-respecting email client will spam anything with "HUGE 36DD BREASTS PENIS ANAL" anyhow.

My friend Jaz said to me the other day that my blog had nice prose but she was just too tired to read the whole thing. Which was nice to hear, but it presents a new set of problems. We used to be taught in English class in high school that writing articles meant you needed to get 90% of your important information out in the first paragraph and a half. Which means most of you probably have opened a new browser by this point in this article, and that if you're still reading here I should send you chocolates.

That model of writing is like writing/assembling a movie trailer. You've got to get the best bits and cram them into a 30 sec spot, and to hell if you ruin the suspense or reveal the ending. It's not even like writing a pop song, where the catchy hook hits you hard about 1 minute into play. It sure isn't like writing a symphony.

My friend Shona has this neat trick she uses when sending travel emails: a short blurb and a long version that follows - a considerate and flexible format. Unfortunately it doesn't transfer so well into this blog, which is not so much about itemisation of the day-to-day events of a lowly intern. I have to work harder than that to earn your readership.

Which brings me back to John Mayer. I know many people read celebrity/gossip related blogs, but here is a blog one better - a blog *by* a celebrity. I'm guilty of a fair amount of celebrity worship, and I could probably be easily tempted into reading some mundanity that John Mayer ate Oreos for breakfast, or ties his left shoe first. But Mayer, the bastard, goes one up on that - he can actually write, with much of the humour and insight his lyrics suggest he would. His blog is pretty random, but very readable. There's a recent blog entry that posts a hypothetical response to one of those "HUGE 36DD BREASTS PENIS ANAL" spam emails.

I ask you then, what chance does a small blog like this have against a Goliath like that? Mayer already sings, plays guitar, has a swag of Grammys and now he blogs too. If he gets anywhere near a stethoscope I'm leaving and going to live on a mountain somewhere.